There are only so many hours I have to build GreenDeploy.io.
This is on top of my revenue work which is largely writing code and maintaining workflow systems for my customers.
Instead of wasting time writing my own blog system, and figuring out how to grow an audience, I thought I would just use Substack.
I have been writing my own personal newsletter on Substack since September 2022, so I’m familiar with its mechanics.
One thing I have experienced with my own personal newsletter on Substack is that I can organically grow without trying too hard. I average about 2-3 subscribers every week even on weeks when I don’t publish.
What About SEO?
Given that Substack wants to be your homepage for your content, they don’t support canonical URL. A canonical URL is a way to tell the search engines that, “hey, this article I wrote at this platform… the original source is actually from my website over here.”
Worrying about SEO issues like canonical URLs is premature optimization given that I don’t really have an audience for GreenDeploy yet. My biggest concern is to make sure I publish regularly in the first place.
Cadence for 2023
Together with my own personal newsletter — Entrepreneurial Engineer, I planned to publish a total of 20 to 30 newsletter issues in 2023 across both. I haven’t fully decided how to allocate this budget of 20-30 issues between the two, so I will see how it goes.